Our fans are our best advertising. So instead of spending our money on out of home advertising, we spent it on our fans.
We took our literal out of home artwork and slapped it on hoodies, keylines and all. Then we gave them out to fans, and sent them into the world to be walking billboards for Wingstop on TV, Social, and out in the street until to the whole COVID thing locked us at home.
People are tired of video conferences, and they just want a moment to themselves. Introducing the Coors Light Clone Machine. The idea allows people to create a digital doppleganger and loop a video of themselves to play during their meeting calls, and look like they're engaged, even when they've stepped away.
We repositioned Coors Light their traditional “cold” motif to a more modernized ethos of “Made to Chill.” The spots champion the active choice to chill, sometimes showing occasions that are unexpected for beer advertising, such as enjoying a shower beer, or "going golfing" as a thinly veiled excuse for chilling out with mates.
They even caught the attention of Stephen Colbert who made a gross yet hilarious spoof (see below).
While Slurpee invented the frozen beverage and its name has coined the category (any frozen beverage in Australia is called a Slurpee), competitor drinks from Hungry Jack’s and McDonald’s have made a significant dent on sales by heavily discounting their drinks.
The Xpandinator allowed us to ignore the traditional media of our competitors; relying on its clever design to become a piece of unpaid ambient media in its own right.
Our main media channel was the Xpandinator itself, with outdoor, in store and strong social support. This permitted us to literally place our advertising in the hands of our fans, who happily carried it around, photographed themselves with it and plastered it all over social media.
Throughout history, countries have introduced foreign species into their biological ecosystems to control pests, be farmed or hunted as game. They inevitably escape, multiply and cause devastation to the natural surroundings. This campaign points out the similarity to introducing a foreign part into the delicate mechanical environment of a Honda.
The ocean is the surfer's playground, but it's also the shark's home. We all know the risks when we get in the water. Yet, when there's an attack, we seek revenge but conducting mass culling. Fin for a Fin was created to provoke a greater conversation, stop the cycle of hysteria and protect both species from harm.
College football is pure chaos, especially when the "dropsies" come into play.
We created a whole new brand for Peters, to compete against Paddle Pop, which has dominated for decades. We created every bit of it – the name, the positioning, the marque, the visual language, the packaging and, of course, the launch campaign.
The name says it all. Deliciously ambiguous, fantastical, inventive
– it’s whatever you want it to be.
Maxibon is a big snack with a big problem – it melts. Meet ‘The Hangryman’, a stupidly brilliant invention engineered to chill two Maxibon for 8 hours and attach to a man's waist so it's there when hangry strikes. An integrated B2B (Bloke2Bloke) marketing campaign saw Hangryman become ingrained in blokes’ day-to- day lives and the brand become the first ice cream to defeat the heat.
The human need for personal space is the insight that drives the latest campaign from Honda Australia and Leo Burnett Melbourne. The all-new Honda City will launch nationally underthe strategic brand platform 'Reclaim your personal space in the City.'
The Honda Jazz is a small car with one big difference: the ability to carry an amount of cargo that defies its size, made possible by its adaptable ‘magic seats’. To demonstrate this, we created a roving drive-in where everything - screen, projector, generator, lights, even the beanbags and the candy bar emerged from the back of a Honda Jazz.
It was a dark and stormy night when Aotea Square, Auckland came to life with prose. The scene and passers-by became the inspiration for hundreds of story starters, with onlookers surprised to find themselves woven into the narrative in real time.
